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Tock has all of the essential tools and technology, but with the control to fine-tune and customize service to suit your needs.

Prepare for a profitable holiday season!

Make it an experience

Booking

Reservations
Flexible, mix and match with ease
Experiences
Sell what makes your business unique
Events
A complete event ticketing system
Takeout
Pickup/delivery, alongside reservations
Waitlist
Keep seats filled and guests informed

Operations

Table & service management
Run a smoother service
Guest data & reports
Deliver exceptional hospitality
Integrations
Run a better business
Tock support
Achieve more with high-touch support
Discovery
Show up where it matters

Article Types

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Cover Image for 5 defining hospitality trends of 2025—that you should consider in 2026

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5 defining hospitality trends of 2025—that you should consider in 2026

Case studies

Exile Brewing Co. boosted covers by 30% and streamlined holiday operations with Tock
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Canlis used Tock to ring in the New Year—and earned $139k in revenue
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Ruins saw a 16% increase in covers after switching from OpenTable
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Barn8 switched to Tock and earned $244k in tasting menu revenue
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How to open a restaurant

Restaurant Marketing 101: A practical guide for hospitality
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Digital marketing for restaurants
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10 restaurant marketing ideas to jumpstart your restaurant’s marketing strategy
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Restaurant branding: an overview
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Industry stories

6 questions for Sam Hart, the founder and chef behind Counter-
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10 questions for the creative director behind Rye and Apothecary
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6 questions for The Billionaire Chef
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An Open ‘Thank You’ Letter to the State of New York for Passing the Restaurant Reservation Anti-Piracy Act
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Operations

5 tips for choosing your restaurant reservation system
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A guide to reducing no-shows & cancellations
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How to write a restaurant business plan
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Tock’s restaurant business plan template for success
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Marketing

5 restaurant marketing ideas to try in 2025
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Restaurant Marketing 101: A practical guide for hospitality
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Digital marketing for restaurants
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10 restaurant marketing ideas to jumpstart your restaurant’s marketing strategy
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Trends & insights

5 defining hospitality trends of 2025—that you should consider in 2026
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The top 5 trends for the hospitality industry in 2025
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The restaurant guide to holiday success
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It’s Time to Prep for the Holidays: A Tock Webinar
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Guides and reports

A guide to reducing no-shows & cancellations
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The restaurant guide to holiday success
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Restaurant Marketing 101: A practical guide for hospitality
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Digital marketing for restaurants
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Tock product

Notify 2.0: The Waitlist Tool That Thinks Like a Reservationist
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Product Digestif: January 2025
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2024 Product Digestif: Year in Review
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Notify use cases for managing your waitlist
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In the News

Letter to the California Legislature
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Tock Supports the Greater Los Angeles Community
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An Open ‘Thank You’ Letter to the State of New York for Passing the Restaurant Reservation Anti-Piracy Act
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